Business

BMW and Nissan Interested in Partnering With Tesla

NG HAN GUAN/ASSOCIATED PRESS
Image: NG HAN GUAN/ASSOCIATED PRESS
In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts. All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.